From Paul Rubillot, The Call to Adventure: Bringing the Hero’s Journey to Daily Life. A Hero, whether in myth or modern day, is one who hears a call and follows it. This is difficult in our time, because we are constantly receiving pseudo-calls through advertising: to do something, to do it a different way, to […]
Advertising, “pseudo calls” and the journey
From Paul Rubillot, The Call to Adventure: Bringing the Hero’s Journey to Daily Life. A Hero, whether in myth or modern day, is one who hears a call and follows it. This is difficult in our time, because we are constantly receiving pseudo-calls through advertising: to do something, to do it a different way, to […]